5 Tips for Typography Best Practices

This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience.

I had the chance to sit in on both the conference and TypeLab parts of Typographics. Here are a few highlights from the panels/breakout sessions that I really enjoyed:

1. Emojis = Pictures + Character (Jennifer Daniel, Google Emoji)
Emojis are images that may translate into different meanings across different devices. Jennifer gave an example about how the “dumpling” emoji looks different across different chat platforms -every culture has a dumpling!
I found an interesting tension in this statement -emojis should have a consistent user experience (across platforms), yet still be personalized to their users.

2. Ubiquitous type is can cause user confusion (Mr. Keedy)
Mr. Keedy created Keedy Sans, a popular font in the 90’s. The font was considered “uncool” 10 years later and used everywhere. Keedy sans is used on teenage girl makeup packaging, as well as winebars. This could create a bad user experience for people because of lack of branding. Last year, Mr. Keedy refreshed his font -to create greater customization and allow Keedy fans to layer the font for interesting visual effects.

3. Braille is a form of typography (Ellen Lupton, Cooper Hewitt)
Ellen talked about how blind individuals read Braille in a unique way -holding it across their body. She also demonstrated a blind person’s experience watching music videos by showing the accessibility voiceover.

4. Brand holds content together with design (Gale Bichler, NYTimes)
Gale foused on how the New York Times(NYT) has branded itself as a publication that experiments with many types of fonts. NYT can play around with different types and massive fonts as illustration. If someone picks up a page from the floor, they can usually tell that it’s from the New York Times because of branding.

5. Picking fonts is like eating ice cream. (Veronika Burian and Jose Scaglione, Type Together)
When combining fonts, look at mechanic and organic feels. Veronika and Jose talked about how people like humanist fonts, with a hint of a calligrapher’s hand. Ideally, you should find a balance typefaces share a common language.

The overarching theme is that typography is wide-ranging and crosses various mediums. Visual languages include symbols, braille, and audio caption. The challenge now lies in how to design the best experiences for these new forms of language.

Why Does a Magician Wear a Tux?

This wonderful question has rarely bothered magicians for decades. It should. Some possible answers might include:

He is getting married today.
He just got off work as a waiter.
He is going to the prom.

Wait! The man is about to do magic. Surely anyone doing great magic wears a tux. It logically follows that a person dressed in attire not worn generally by the public in nearly sixty years must be a well trained and entertaining artist.

I encounter responses such as:

“People won’t know we’re magicians if don’t wear our uniform,” bemoan penguin-like prestidigitators.

“Real magicians must wear tuxes,” cries the part-time professional in his ill fitting and second hand attire.

The question of what magicians should wear has been around for more than a century. The correct answer has been around just as long. Unfortunately, many magicians don’t get it.

Jean Robert-Houdin, the father of modern magic, looked around at how his fellow magicians dressed. The common uniform for a “real magician” was to dress up like a wizard complete with a conical hat. Robert-Houdin chose to view magic as an art. He devised many wonderful effects. He would go out on a bare stage to present his magic dressed in formal evening attire. The attire was appropriate and commonly worn for evening theatrical productions. Instead of dressing in way completely different from his audience, Robert-Houdin dressed just like his audience.

The point being made is simple. If you want magic to be viewed as a fine art, take your performance and dress seriously. Let the quality of your magic performance speak to the level of your magic artistry. If you want to be a magic clown, then dress like a penguin.

What about Lance Burton? Great question, thanks for asking. Lance’s performing personality makes wearing a tuxedo appropriate for his performance. Mr. Burton consciously links back to magic’s historical roots. Figuratively speaking, he wears the mantel of magic passed down through the ages. He portrays the great magician out of our past. Lance performs classical magic effects while donning the classical magical attire.

This is completely different from the approach of 99.998% of the other magicians wearing tuxes. Most part-time professional magicians wear a tux without regard to their performing personality. The key to what to wear is your performing personality. Begin with the assumption that a tux is not an option. Examine the key elements of your performing personality that you want to communicate to your audience. Tailor your dress to consciously communicate those key elements.

Another factor to consider is whether you want to stand out or blend with your audience. Let’s say you want to blend with your audience. This is common approach for the restaurant or corporate magician. What will your audience be wearing? Try to dress a little above your audience.

Let’s say you want to stand out. Find ways to contrast with your audience that communicates positively to your performing personality.

For example, assume your performing personality is that odd middle aged uncle that all the kids love but make parents roll their eyes. You know the type, every family has one. His style sense will be decades out of style but he will be clueless that he isn’t the hippest guy around. If that is your chosen performing personality, then the performer’s style will match the outfit. The point again is that the outfit chosen by the magician must relate to performing personality.

Let’s get back to the original question. Why do magicians wear tuxes?

Nobody knows including the magicians. Know your performing personality. Select your dress to complement your venue and performing personality. Treat your magic performance like the artistic performance you want it to be.

Copyright © 2005 J.L. Siefers, All rights reserved.

J.L. Siefers has been performing great magic for years. He has written extensively on many topics in magic. He has shown hundreds of people how to successfully learn to do great magic tricks.

Start Your Future NOW!

Ever think “There must be something else, something more and something better”?

The world is changing at a rapid pace. Job security is a thing of the past, and for most of us, having a j o b barely pays the bills. For most people, it doesn’t pay the bills, and certainly doesn’t allow for holidays or luxuries.

School taught us to work hard, get good grades and get a job. What it didn’t teach us was how to create wealth.

It’s the 21st century, the Information Age and if we don’t keep up we will fall behind, big time!

Traditional jobs are disappearing rapidly. Businesses now use half the staff they used to, and in many cases pay on a performance level rather than an hourly rate. And this is just the beginning of what is to come.

So what can you do about it? The answer is simple – Become an Entrepreneur.

There are millions of people globally who have discovered the secret to creating wealth through becoming an Entrepreneur. And it’s easier than you think.

To become an entrepreneur all you need is:-

A willingness to learn
A can do attitude
Determination and discipline
The desire to become a better person

Anyone can learn Entrepreneurial skills. You don’t need a university degree; you don’t even need to have finished school. In fact some of the richest people in the world had very little if any formal education. What they did have was a desire to make something positive happen in their lives.

Do you want more for your life and the lives of your family? Do you want a future that has quality?

I think we all do, but we are so caught up in the speed of ‘daily living’ that we just haven’t given much (if any) thought to the possibilities that are out there. And believe me there are endless possibilities. It doesn’t have to be all doom and gloom. Life is for living.

Once you learn the basic skills to becoming an Entrepreneur, a whole world of opportunities can open up to you.

So what is an Entrepreneur? Basically anyone who owns their own business.

But don’t panic. It does not have to be a huge company, with employees and massive overhead expenses. Nor does it mean buying a franchise. There are literally thousands of business opportunities out there, if you know where to look and how to find them. And the wealth they can create can make the difference between an average life and an abundant lifestyle. Which one would you prefer?

Remember, you are new to this, so step one is to start part time. Learn the skills whilst still working your current job. And if you are serious about increasing your wealth, you have the ability to earn part time, an additional $1000 plus per month. What would extra $$$ per month mean to you and your family?

For most it would mean a BIG DIFFERENCE.

The time to get started is NOW. Don’t wait. People who wait are waiting all their lives. Do you want the next 5 years to be the same as the last 5? If not, then take action now.

And here’s the secret that most people never realise – The time will pass anyway!

Yes that’s it – The Time Will Pass Anyway! So why not do something to make things better. Unless you are happy with your life the way it is now. It’s entirely up to you.

But here’s the key – if you start now, you’ll be so much better off 5 years from now. And your future self will thank you for it.

Trust me. Nothing changes by itself. No one will jump up and do it for you. And if you do nothing, then that’s what you get in return.

I live by the motto – The only way to predict the future is to create it.

So start your future now. It will be fun. It will be exciting and it will be very rewarding.

Top 7 Do’s for Successful Improvisation

Do you think you can’t improvise? Nonsense! All you need are a few chords, the right attitude, and a piano or keyboard. Follow these seven principles and you’ll be improvising at the keyboard in no time!

1. Do listen to what’s going on inside yourself before and while you sit down to play – your inner state will determine the emotional quality of your playing

2. Do let go of the need to be perfect. Trying to “be correct” will defeat the playful attitude necessary for improvisaiton

3. Do believe that you are good enough to begin. No one person knows it all so you might as well jump in and experience the joy of improvisation.

4. Do realize that you don’t need a lot of theory or technique before you’re ready to play piano in the new age style. If you don’t begin now, when will you?

5. Do understand that improvisation is not some mysterious skill, but a game that can be learned and played just like any other game

6. Do enjoy the process and let go of the outcome. Trying to control what comes out of you is a sure way to stop the creative flow

7. Do stop playing when you become bored or indifferent. There is a natural starting and stopping point to playing. Just like anything, when you feel yourself growing disinterested, stop playing.

Signs of Poor Taxi Service

find it easier to travel on a daily basis now. The lines between traditional taxi services and ride sharing services have blurred. This assimilation has increased expectation for ride sharing services to operate more like a professional cab service.

For a smooth and non-stressful ride, it is recommended to watch out for these red flags before a service is hired.

Unusually high fares
Cut throat competition has forced transport sector to drive innovation and continue reducing fares. This has been true for taxi services too. Unless there is a shortage of drivers due to high demand or premium services being offered, there is no incentive to pay extra.

Questionable maintenance
Good taxi services walk the extra mile. They often partner up with local bodies to have their cars certifiably inspected for faults. This translates into a safe and relaxed environment for its customers and repeats business. Any taxi service failing to ensure such maintenance regularly will naturally lose credibility.

Resistance towards technology adoption
Without a shred of doubt, technology has become one of the most integral parts of our lives. Without it, our complex ecosystem will collapse. A good taxi service tries to stay ahead of the curve and employs latest technologies. While this does increase their cost in the short term, it brings more revenue in the longer term. As a rule of thumb a good taxi company will employ at a bare minimum: –

– GPS tracking

– online bookings

– dedicated platform for drivers and customers

– email confirmation

Inflexible payment solutions
In an ever digitalizing economy, less people are carrying cash with them for daily settlements. While a bad taxi service turns blind eye to this, good taxi services see opportunity to retain and expand existing customer base. As such, they offer customers the convenience of paying via not only credit cards but cash and even wallet systems.

Non-existent or poor customer service
A substandard taxi company does not feel obligated to ensure customer satisfaction. Instead, it operates on a basic, no-frills business model. An important pillar of customer satisfaction is during service or after sale service. This is done to ensure that customers have an option to provide feedback or complaint about the service. The underlying idea is to empower users to speak directly to a company representative; to share positive feedback or raise concern.

A taxi service operating without customer service could potentially turn out to be the single biggest red flag. It goes on to display the concerned company has for its users.

Unprofessional drivers
Demonstrating professionalism for a driver is myriad of, rather subjective, intangibles. Being a professional driver is not simply about driving fluidly but also ensuring customer accompanied does not feel uncomfortable in any way. A good taxi company should, therefore, have a system of metrics in place to rate the performance of its drivers.

The list is not exhaustive in any form. Indeed, many of the indicators might be trivial to one person but a deal breaker for other. At the end of the day, the service that focuses its energies on customer convenience and facilitation is likely to triumph over others. If you need the best taxi service then make sure that they don’t have bad signs.